Analytics · an alternative to Plausible, Fathom and Google Analytics

Every visit.
Made clearer.

SiteOS Analytics shows where visitors come from, what they do and what converts, without cookies by default. Connect your other websites, your Google Analytics data and your AI agent in one workspace. This page compares SiteOS Analytics with Plausible, Fathom and Google Analytics on cookieless measurement, several websites, returning visitors, Google data, reports, exports and price.

Cookieless traffic & realtime
Events, funnels & returning visitors
Multiple domains & Google reports
Locations by country, region & city

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Free, with monthly credits. Native analytics or your existing GA4.

Compare

SiteOS vs Plausible, Fathom & Google Analytics

Simple traffic reports, deeper visitor insight or your existing Google data. Choose how much you need - and keep it alongside the tools that run your website.

SiteOS, Plausible, Fathom and Google Analytics: measurement, capabilities and selected plans. Reviewed September 30, 2026.
Capability	SiteOS	Plausible	Fathom	Google Analytics
Free plan	Yes	Partly	Partly	Yes
Price of the compared plan	Free	$19 / mo	$15 / mo	Free
Cookieless by default	Yes	Yes	Yes	No
Several websites in one report	Yes	Yes	Yes	Yes
Returning visitor recognition	Yes	No	No	Yes
Visitor-to-account linking	Yes	No	No	Yes
Existing Google Analytics data	Yes	Partly	Partly	Yes
Email reports	No	Yes	Yes	Yes
Open source and self-hosting	No	Yes	Partly	No
MCP for AI agents	Yes	Partly	Partly	Yes
Data export	Partly	Yes	Yes	Yes
One workspace with other website tools	Yes	No	No	Partly

YesPartly, with the condition in the notesNot offered or not documented

Prices reviewed on 30 Sep 2026, in USD with monthly billing. Plausible shows its Business plan; it has cheaper plans with fewer features and a free trial. Fathom also offers a trial.

SiteOS Analytics is free, with monthly credits. GA4 Standard is free; BigQuery usage can add Google Cloud charges.

Google Analytics uses cookies when allowed; Advanced Consent Mode can send cookieless pings. SiteOS returning-visitor recognition and account linking are optional and need separate permission.

Plausible and Fathom import historical Google Analytics data and offer APIs rather than MCP servers. SiteOS connects to your GA4 property on an ongoing basis.

Google Analytics works alongside Google’s marketing tools, such as Google Ads, Tag Manager and Looker Studio.

SiteOS exports connected GA4 reports as CSV and returns native reports as aggregate JSON through the CLI; native raw events cannot be exported.

The email report and self-hosting rows were checked against each vendor’s official pages on 13 Oct 2026. GA4 emails scheduled reports only to users with access to the property. Fathom Lite, Fathom’s older open-source edition, receives bug fixes but no new features.

Sources · reviewed 30 Sep 2026

How it works

From a visit
to a decision.

Measure a real outcome, find where visitors drop off and give your team or agent the report behind your next change.

01
Connect your websites.
Install the SiteOS script and confirm activity in Realtime. Add your other domains, or connect the Google Analytics property you already use.
Set up Analytics
02
Measure what matters.
Turn signups, purchases and other useful actions into registered events. Add properties, define a goal and follow the steps in a funnel.
Explore events & conversions
03
Understand the return.
Enable recognition when you need returning-browser reports and cohorts. Connect your own accounts or contacts to People with separate permission.
How People works

FAQ

Questions
about Analytics.

Yes. All Analytics modes are available without a paid plan, including events, funnels, optional recognition and connected Google reports. Operational collection limits and your retention settings still apply. SiteOS will continue to provide free monthly allowances after early access; future paid plans and limits will be announced in advance.

Yes. Native cookieless measurement does not need a persistent visitor ID or People. Daily visitor estimates are not a count of unique people across days. Returning-browser recognition is optional and requires permission. Accounts and submitted contacts need a separate identity integration and permission; anonymous history is not retroactively assigned to a person.

Yes. Add the websites to the same project environment to see combined reports and filter by domain. Continuing a visit from one website to another is a separate option: both websites must allow recognition and meet the setup requirements. Production and staging remain separate, and each website keeps its own consent controls.

No. Connect your existing GA4 property to explore its reports in SiteOS. You can also enable native SiteOS collection. Choose the source when reading reports: Google and SiteOS use their own metric definitions, and their totals are not merged. Your AI agent can query both through the supported Analytics tools.

Turn a visit
into insight.

Start with your traffic. Find the next page, campaign or journey to improve.

Start for free Talk to our team

Every visit.Made clearer.

SiteOS vs Plausible, Fathom & Google Analytics

From a visitto a decision.

Connect your websites.

Measure what matters.

Understand the return.

Questionsabout Analytics.

Is Analytics free?

Can I use it without cookies or visitor profiles?

Can I connect several websites?

Do I have to replace Google Analytics?

Turn a visitinto insight.

Every visit.
Made clearer.

From a visit
to a decision.

Questions
about Analytics.

Turn a visit
into insight.