Compare · Google Analytics is Google's free analytics for websites and apps
SiteOS vs Google Analytics.
Cookieless, GA4 included.
Google Analytics 4 is Google's free analytics for websites and apps, built around cookies, key events, Google Ads and BigQuery. SiteOS Analytics measures your websites without cookies by default, reads your connected GA4 property live and sits in one Project with SEO, consent, forms, search and Trace, which checks that your GA4 and GTM tags fire. This page compares SiteOS and Google Analytics on cookieless measurement, goals and funnels, several websites, visitor recognition, tracking checks, advertising data and apps, including where Google Analytics goes further.
At a glance
Where SiteOS goes further3
- Cookieless by defaultNo cookies unless you turn on visitor recognition
- Checks that GA4, GTM and consent fireTrace checks them on real pages and alerts your team
- MCP for AI agentsYour agent reads reports through the SiteOS plugin
Where Google Analytics goes further2
- Google Ads and BigQueryGA4 links natively to Google Ads and exports raw events to BigQuery, up to 1 million events a day on the free plan.
- Mobile app measurementGA4 measures websites and apps in one property.
Both cover7
- Goals and funnels
- Realtime
- Campaign attribution
- Several websites in one report
- Returning visitor recognition
- Visits linked to accounts
- Free plan
Side by side
SiteOS vs Google Analytics
| Capability | SiteOS | Google Analytics |
|---|---|---|
| Cookieless by defaultNo cookies unless you turn on visitor recognition | Yes | No |
| Goals and funnelsRegistered events, goals and ordered funnels | Yes | Yes |
| RealtimeThe last 30 minutes, from the period menu | Yes | Yes |
| Campaign attributionChannels, sources and registered UTM campaigns | Yes | Yes |
| Several websites in one reportAdd your domains and read them together | Yes | Yes |
| Returning visitor recognitionOptional, for returning-browser retention | Yes | Yes |
| Visits linked to accountsPeople, confirmed through a separate identity setup | Yes | Yes |
| Checks that GA4, GTM and consent fireTrace checks them on real pages and alerts your team | Yes | Partly |
| MCP for AI agentsYour agent reads reports through the SiteOS plugin | Yes | Partly |
| Google Ads and BigQueryNot offered; keep GA4 for advertising data | No | Yes |
| Mobile app measurementSiteOS measures websites | No | Yes |
| Free planFree, with monthly credits for research and checks | Yes | Yes |
| Price of the compared plan | Free | Free |
YesPartly, with the condition in the notesNot offered
SiteOS is free, with monthly credits for research and checks. Standard Google Analytics 4 is free; Google publishes no price for Analytics 360.
Cookieless by default: GA4 sets first-party cookies such as _ga. With consent mode, denied visits send cookieless pings that reach reports only through modeling, above Google's volume thresholds.
Checks that GA4, GTM and consent fire: DebugView and Tag Assistant are manual checks; Tag Diagnostics flags a missing tag after 48 hours, not whether specific events fire.
MCP for AI agents: Google's Analytics MCP server is experimental, read-only and runs locally.
Google Ads and BigQuery: GA4 links natively to Google Ads and exports raw events to BigQuery, up to 1 million events a day on the free plan.
Mobile app measurement: GA4 measures websites and apps in one property.
Free plan: Standard GA4 is free; Analytics 360 is sold through Google's sales team.
Also in SiteOS
The rest of
your website.
SiteOS Analytics lives in the same free Project as everything else your website needs, for your team and your AI agent. More about Analytics
- Technical SEO auditsSite crawls, Lighthouse checks and Search Console reports
- Keyword, rank and backlink researchKeywords, SERPs, rankings, domains and backlinks
- AI answer visibilityChatGPT, Claude, Gemini and Perplexity, against up to five competitors
- Cookie consent bannerRegional rules, Google Consent Mode and scheduled scans
- Forms with an inboxShared inbox, contacts, spam controls and Mailchimp
- Site searchCrawled indices, relevance controls and search analytics
- Browser checks on key journeysPage checks without code, and Playwright journeys on a schedule and in pull requests
- Error trackingBrowser and server errors, grouped, with source maps
- Tracking checks for GA4, GTM and consentFailed requests, duplicates, missing events and tag changes, plus personal data, consent and pull request checks
- Automated accessibility checksAutomatic WCAG 2.2 AA checks on every audited page
Switch
Move from
Google Analytics.
- 1Connect your GA4 property in Analytics, so its reports stay available in SiteOS while you compare.
- 2Select Set up SiteOS Analytics, install the generated script or GTM tag and confirm accepted visits in Realtime.
- 3Register the events behind your key events, rebuild goals and funnels, and keep GA4 for as long as you need it for advertising.
Together
Use them
together.
Keep GA4 for Google Ads and BigQuery, and connect the property to SiteOS: its traffic, events, funnels and retention open next to cookieless SiteOS Analytics, and Trace checks that your GA4 and GTM tags keep firing.
FAQ