Compare · Vercel is a hosting platform with built-in analytics and observability
SiteOS vs Vercel.
Deploy there, grow here.
Vercel hosts and deploys web apps, with Web Analytics, Speed Insights, logs, a firewall and an agent around each release, for projects deployed on Vercel. SiteOS works with any website, including one on Vercel, and covers SEO and AI visibility, analytics, consent, forms, site search, browser checks on key journeys, error tracking and checks that tracking fires, in one Project. This page compares SiteOS and Vercel on hosting and delivery, SEO and AI visibility, analytics, consent, forms, site search, checks and error tracking, including where Vercel goes further.
At a glance
Where SiteOS goes further12
- Works with websites on any hostAny framework, CMS or host, with nothing to migrate
- Technical SEO auditsSite crawls, Lighthouse checks and Search Console reports
- Keyword, rank and backlink researchKeywords, SERPs, rankings, domains and backlinks
- AI answer visibilityChatGPT, Claude, Gemini and Perplexity, against up to five competitors
- Web analyticsCookieless, with goals, funnels, several domains and GA4
- Cookie consent bannerRegional rules, Google Consent Mode and scheduled scans
- Forms with an inboxShared inbox, contacts, spam controls and Mailchimp
- Site searchCrawled indices, relevance controls and search analytics
- Browser checks on key journeysPage checks without code, and Playwright journeys on a schedule and in pull requests
- Error trackingBrowser and server errors, grouped, with source maps
- Tracking checks for GA4, GTM and consentFailed requests, duplicates, missing events and tag changes, plus personal data, consent and pull request checks
- Free planMonthly credits for research and checks; accounts by invitation during early access
Where Vercel goes further2
- Website hosting and deploymentVercel builds and deploys from Git, its CLI or API, with a preview deployment for each pull request and non-production branch.
- CDN, firewall and DDoS protectionEvery Vercel deployment gets its CDN and automatic DDoS mitigation on all plans; custom firewall rules are capped at 3 on Hobby, 40 on Pro and 1,000 on Enterprise.
Both cover2
- Several websites in one workspace
- MCP for coding agents
Side by side
SiteOS vs Vercel
| Capability | SiteOS | Vercel |
|---|---|---|
| Works with websites on any hostAny framework, CMS or host, with nothing to migrate | Yes | No |
| Website hosting and deploymentNot offered: SiteOS works with your website where it is hosted | No | Yes |
| CDN, firewall and DDoS protectionNot offered: SiteOS does not serve or protect website traffic | No | Yes |
| Technical SEO auditsSite crawls, Lighthouse checks and Search Console reports | Yes | No |
| Keyword, rank and backlink researchKeywords, SERPs, rankings, domains and backlinks | Yes | No |
| AI answer visibilityChatGPT, Claude, Gemini and Perplexity, against up to five competitors | Yes | No |
| Web analyticsCookieless, with goals, funnels, several domains and GA4 | Yes | Partly |
| Cookie consent bannerRegional rules, Google Consent Mode and scheduled scans | Yes | No |
| Forms with an inboxShared inbox, contacts, spam controls and Mailchimp | Yes | No |
| Site searchCrawled indices, relevance controls and search analytics | Yes | No |
| Browser checks on key journeysPage checks without code, and Playwright journeys on a schedule and in pull requests | Yes | Partly |
| Error trackingBrowser and server errors, grouped, with source maps | Yes | Partly |
| Tracking checks for GA4, GTM and consentFailed requests, duplicates, missing events and tag changes, plus personal data, consent and pull request checks | Yes | No |
| Several websites in one workspaceA Project per website, with separate environments | Yes | Yes |
| MCP for coding agentsYour agent reads the same evidence and works through fixes | Yes | Yes |
| Free planMonthly credits for research and checks; accounts by invitation during early access | Yes | Partly |
| Price of the compared plan | Free | $20 / mo |
YesPartly, with the condition in the notesNot offered
SiteOS is free, with monthly credits for research and checks. Vercel Pro costs $20 a month with one deploying seat and $20 of usage credit; Web Analytics Plus adds $10 a month per team, and Observability Plus is billed by usage.
Works with websites on any host: Vercel Web Analytics and Speed Insights require a Vercel deployment.
Website hosting and deployment: Vercel builds and deploys from Git, its CLI or API, with a preview deployment for each pull request and non-production branch.
CDN, firewall and DDoS protection: Every Vercel deployment gets its CDN and automatic DDoS mitigation on all plans; custom firewall rules are capped at 3 on Hobby, 40 on Pro and 1,000 on Enterprise.
AI answer visibility: Vercel Observability shows AI crawler traffic, not mentions in AI answers.
Web analytics: Vercel Web Analytics works for Vercel deployments; Hobby includes 50,000 events a month.
Forms with an inbox: Vercel's guide stores form submissions in Formspree.
Browser checks on key journeys: Deployment Checks hold a release until checks such as lint and typecheck pass; uptime and synthetic journeys are not native.
Error tracking: Vercel Observability covers server and platform errors; browser errors are not described. SiteOS Pulse Errors captures browser and server errors with source maps.
Free plan: Vercel's Hobby plan is for personal, non-commercial use.
Sources · reviewed 12 Oct 2026
- Vercel pricing
- Web Analytics
- Web Analytics limits and pricing
- Analytics troubleshooting
- Deployment Checks
- Vercel for GitHub
- Vercel Agent
- Vercel MCP
- Fair use guidelines
- Observability
- Deployments · reviewed 13 Oct 2026
- Vercel Firewall · reviewed 13 Oct 2026
- Firewall custom rules · reviewed 13 Oct 2026
Together
Use them
together.
Keep Vercel for hosting, previews and observability, and use SiteOS for how the website performs in search and AI answers, its consent, forms and site search, browser checks on key journeys and tracking checks. Pulse can run browser checks on Vercel previews from their GitHub deployment and report the result in the pull request, without connecting your Vercel account. SiteOS works the same for websites on other hosts.
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